WHAT CAN EYE SAY
Browhaus
Browhaus is a Singapore-grown full-service concept store with a presence in multiple cities in the region, offering tailored brow and lash grooming services, as well as semi-permanent aesthetic services for eyes, brows and lips.
For this campaign, we were looking to feature our Eye Define semi-permanent eyeliner service for the first time – a procedure where customers get consultations with skilled technicians to design a eyeline shape that accentuates their natural features. To differentiate from the cookie-cutter competition of templated treatments, the brand focused on the customised quality of our service to deliver a look that matches our customer’s colourful personalities.
Eye Define
          
          
        
      
          
          
        
      
          
          
        
      
          
          
        
      Concept, Art Direction, Storyboarding -
Chia Pei Wen
Design - 
Chia Pei Wen,  Joyce Mak
Photography - 
Wong Min Qi
Video Production - 
Big3 Media
